Valentijn Spek25 years of strategic experienceChoose before you brief. Make it clear what your agency needs to change, for whom and with which promise.
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“More awareness, more leads and more loyalty.” Which change does this assignment need to achieve first?
This example illustrates the intended choices. It is not output from the application.
The coach helps you make the choices behind the brief. See the briefing text as you answer, and return later to continue.
Decide what this assignment needs to change.
Identify whose response needs to make the difference.
Check the direction and open questions before commissioning work.
Valentijn Spek25+ years in brand, marketing and communicationI have spent more than 25 years in brand, marketing and communication. I know how a brief can give direction and how many decisions can remain hidden behind a seemingly clear request.
The Briefing Coach helps make those choices visible. So you can speak to your agency with an assignment you have thought through.
Review the brief before sending it to an agency. Keep confidential client information out of the input. Personal assessment from Valentijn is not included.
For the first two briefs.
Download after confirmed payment. You also receive the link by email.
For marketers, founders and clients preparing to commission an agency or creative team.
Yes. Choose EN or NL in the application. The interface, coaching instructions and document labels follow your choice. Your existing answers stay as you wrote them.
The first two are free. This website does not sell a new price or subscription for further use.
Discuss a personal Strategic Check. It includes review of your material, a working session of up to two hours and compact advice. The introductory fee is €750 excluding VAT for the first five assignments, subject to confirmed availability.
The Brand Compass helps decide who you serve and why people should choose you.