“We are a creative and committed web studio.”
It describes how the studio sees itself. A prospective customer still has to work out when to call.
Valentijn Spek25 years of strategic experienceThe Spek Brand Compass · 25 years of strategic experience
Your business has moved on.
Has your story?
You have more experience, a stronger offer and more to give. Make it clear who you serve, why they should choose you and how to explain it.
€49 once. Includes applicable VAT. English or Dutch.
Download after confirmed payment. You also receive the link by email.
For independent consultants, experts and small service businesses with an existing offer. Use your own AI assistant.
Experience in work for brands includingCoca Cola · Mastercard · Samsung · Johnnie Walker · Hasbro · ABN AMRO
Independently and through agencies.
Independently and through agencies.
See what changes
in the story.
Studio Noord is the fictional teaching example in the product. See how a general description becomes a concrete reason to start a conversation.
“Your business has changed. Does your website still tell the old story?”
We help service businesses clarify their current offer and translate it into a website.
THE QUESTION THAT CHANGES THE CHOICEWhat happened that made your recent customers seek help at that moment?
Two reported clients had changed their offer. The studio already starts with the content. That supports a direction to test. A technical route remains a serious alternative. The wording follows a reasoned choice.
An illustration of the approach, not a measured customer result.
What you leave with
A choice you can explain.
Words you can use.
A clear brand choice
Who you serve, the buying situation and why your approach fits.
A short pitch
A first version of up to 50 words, based on what your business can support.
A concrete application
Choose website, pitch or offer. For your website, get a headline, explanation, three supported reasons to choose you and a next step.
Keep using it. The fourth prompt checks new messages and ideas against your Brand Compass. Reuse the third prompt for a different application.
The experience behind the product
Put 25 years
of strategic experience
to work.
Valentijn Spek25+ years in brand, marketing and communicationI am Valentijn Spek. For more than 25 years, I have worked on brand, marketing and communication for international brands and entrepreneurs. I use that experience to get behind the first request and make choices sharper.
This package contains the questions and judgement criteria I use in that work. The AI must examine the real problem, ask about the customer, weigh a serious alternative and check the evidence behind your promise.
That puts my experience to work on your business. You bring the knowledge and make the decision.
How you start
Start with what
you already know.
Add your website
Paste Prompt 1 into your own AI assistant. Add your website or a short description.
Answer the questions
AI does the preparation and asks up to three necessary questions, one at a time.
Choose and apply
Prompt 2 creates your Compass and short pitch. Use Prompt 3 for your chosen application.
Save and check
Use Prompt 4 when you want to assess a new message or idea.
The complete package
Make it clear
why they should choose you.
- A 13 page guide
- Four complete prompts as separate text files
- A worked example, from the first question to application
- Start instructions and an editable text template for your Compass
- A reusable check for new messages and ideas
Choose the English or Dutch edition. Reuse the prompts whenever you need them.
Use your own AI assistant. Personal advice and customer research are not included. Check the facts and test the direction with real customers. Quality also depends on your input and the AI you use.
25 years of experience.
A concrete next step.
€49
Once. Includes applicable VAT.
Download after confirmed payment. You also receive the link by email.
Before you choose.
Is this for me?
You have an existing offer and real customer experience. You want to explain when people should choose you. A new idea without customer evidence may need investigation first.
How does this add to asking AI myself?
You get a sequence and judgement criteria from my strategic work. Investigate first, compare alternatives and check evidence, then write. The worked example shows what that adds.
Do I get personal advice from Valentijn?
You use a translation of my approach in your own AI assistant. Personal assessment is outside this package. You can discuss a Strategic Check separately.
What can I do with the result?
Use the Compass as a basis for communication and your offer. You get a short pitch, then choose your first application. Check promises and facts before publishing.
How do I receive the package?
Choose English or Dutch and pay through Stripe. After confirmed payment, your secure download appears. You also receive the link by email.
Does your story show
what your business can do?
Buy the Brand Compass · €49Download after confirmed payment. You also receive the link by email.
Try one question first?
The free Brand Check gives you a possible obstacle, another explanation and a first check.