Spek Strategy helps founders, marketing decision makers and agencies independently assess and sharpen plans, assumptions and strategic choices. So ideas become stronger, decisions have a firmer basis and time and budget work harder.
You already have a team or agency. An independent senior perspective alongside you sharpens the questions, strengthens the choices and gives everyone a clearer direction. Sometimes one critical check is enough. Sometimes you need more strategic thinking.
Bring in the amount of senior strategic thinking your decision needs. From a focused check to a larger piece of work.
An independent assessment of a brief, positioning, proposition, campaign or marketing plan before you take the next step.
For agencies and marketing teams who need a senior sounding board, want to develop a strategic project or need extra capacity.
Spek Strategy draws on more than 25 years in brand, marketing and communication. From complex international brands to entrepreneurs who need to decide quickly. That experience helps uncover assumptions, make choices and turn complexity into a direction people can act on.
“The senior strategic brain you bring in before an important decision becomes an expensive one.”
Valentijn Spek25+ years in brand, marketing and communicationCampaign strategy for Eastern Europe, with results in volume and value.
The strategy behind an award winning campaign that made play relevant again.
A positioning direction built around moving from choice overload to confidence.
A clear assignment makes better work possible. The Briefing Coach helps you choose before briefing an agency. The Brand Compass helps you first clarify why people should choose your brand.
Explore the Briefing Coach →Explore the Brand Compass →Briefing Coach: first two briefs free. Brand Compass: €49 once, including applicable VAT.
Tell me what you need to decide. We can work out which support makes sense and whether a Strategic Check is enough.